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Pretty Geeky

About US

Phil Dearson

Phil Dearson


Hello there. It's my job to help you figure out what to do next with your digital operations. Then make it happen.


Hello there.

I'm Phil Dearson and I founded Subsector in 2014.
My career started in market research. When the web was created, I migrated into the agency world where I held a variety of roles, making and marketing: Head of Digital, Head of Strategy, Head of Innovation, Head of Data and Analytics, Planning Director and Technical Director. In 2014 I founded Subsector.
Nationwide speaking gig
I’ve been lucky enough to work across a range of sectors in the last 25 years, including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment.

I’ve got a lot of hands-on experience, including:
  • delivering Disney’s first eCommerce platform in the UK
  • launching mobile operator 3 in the UK
  • designing and implementing a future-facing CRM programme for Volkswagen UK
  • sitting on the McDonald’s UK Digital Working Group where, with the board, I worked on organisation-wide digital programmes
Subsector logo
Random Facts
In a previous life, I studied performing arts at the Royal Welsh College of Music & Drama where I snagged an opera scholarship and advanced certification in stage combat from the British Society of Fight Directors. Handy, right?

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