You do not rise to the level of your goals.
You sink to the level of your systems.
James Clear, Atomic Habits
We’re a CRM agency. We build real relationships between your business and your customers. We connect and automate your systems so you can do more with less.
CRM technology can give your business incredible powers as long as you put people first. We’ll help you become a high-performing business without all the admin.
Grow by having more efficient and effective customer relationships.
When to call
Talk to us if you have any of the questions below.
CRM Lists and Databases
- How do I improve my customer database quality?
- How do I grow my database?
- How do I know who to target?
- How can we improve our CRM efforts?
- What should our priorities be?
- How do I increase engagement?
- What should I be saying to people?
- How do I turn customers into advocates?
- How do I create a lead generation programme?
- How do I manage customer support?
- What platforms should I be using?
- How do I make more of my website?
- How can my staff get the most out of our systems?
- How should I integrate with other channels?
- What should I automate and how?
- How can I see what’s working?
What people are saying
Phil in a single tweet…
“Experienced digital expert, business-focused professional passionate visionary charismatic inspirational grounded innovative thought partner”
I would highly recommend him.
Victor ArciniegaDirector, McDonald’s UK
Inspiring and dynamic
An incredibly inspiring individual who is deeply knowledgeable about innovation and technology. He brings a new level of thinking to all projects and it is highly motivating to work with someone as dynamic as Phil. He’s a good laugh in the pub too….!
Lisa BonneyMD, Inside Ideas Group
Phil is fantastic, has the patience of a saint, and truly gets CRM strategy, particularly Hubspot. He has made the complex very simple from a workflow perspective. This has resulted in greater adoption of people using the system, and significantly reduced the amount of time I spend chasing people to update.
Dean SmithCMO, The Delta Group
Who we help
The world of CRM can be a bit daunting. Hitting send to thousands of people and then realising you made a mistake can be incredibly disheartening.
Technology has moved forward to help this process, however, the technology alone won’t guarantee results. There still needs to be that understanding, that connection with your audience, prospects or customers that brings them closer to your business.
At Subsector, we work with you to navigate the rapids and open new opportunities to prosper from your direct relationship with those who matter the most.
Independent digital agencies are often extremely good at building sites and running campaigns. However, we’ve noticed that often they may not have the skills, or desire to jump head first into the world of CRM.
We are here to bridge the gap to enable you to provide a more complete strategic service for your clients.
We can provide additional insight and expertise on tap as a white-label service.
What we do
We build real relationships between businesses and their customers. We streamline and automate your systems so you can do more with less.
- List cleaning
- Sender reputation
- Highlighting opportunities
- Content audit and recommendations
- Incentives and Advocacy
- Lead generation
- Configuring sales pipeline
- Optimising customer support
- Platform recommendations
- Website integration
- NoCode tools
- Staff training
- Channel integration (social, newsletter, etc)
Who we are
What experience do you have?
Our founder has been helping companies make the most of digital technology since the web was created. He ran well-known digital agencies and had a variety of senior roles: Head of Digital, Head of Strategy, Head of Data & Analytics, Head of Innovation and many more. You can find out more here.
Who have you worked with in the past?
We’ve worked with global enterprises, national charities and small businesses across almost every industry. Some notable companies are Disney, PlayStation, Volkswagen, McDonald’s, British Heart Foundation, Ministry of Defence and many financial service companies.